Fast company online dating
As a recent Fast Company article points out, many Japanese still view online dating as a scam.That perception dates back to the '90s, when pseudo dating sites required men to pay per message and had their employees pose as female subscribers. This past June, The Daily Mail reported that eight executives were arrested in Japan after allegedly fake dating sites they created in 2004 were exposed.Tinder shook up the dating world, known for its long personality quizzes and profile-based matchmaking, with its ego-boosting, hook-up-friendly, mobile flirting app: Two daters are presented with each other’s photos, and if (and only if) they both like what they see and swipe right, the service hooks them up with a chat box, where the daters can take it from there.After taking off on college campuses, Tinder now boasts 26 million matches a day, and its leaders have invested heavily in maintaining its reputation as a hook-up haven for young people.To add to that, a 2014 survey by the Japan Family Planning Association found that 49% of all respondents had not had sex in the past month, and 18% of men said they had no interest in sex at all."The Japanese are legitimately worried about running out of Japanese people," comedian Aziz Ansari writes in his new book, "Modern Romance," co-authored by sociologist Ansari notes that Japanese culture and the fear of being perceived as "charai" (or "a sleazy player") may explain why online dating hasn't exploded in Japan.
It’s not clear that the young and perky are the best market for corporate matchmakers.Two-thirds of the singles and fling-seekers in America’s online-dating market are older than 34, IBISWorld data show.Pew Research surveys show 45-to-54-year-olds in America are just as likely to date online as 18-to-24 year olds, either because they’re divorced or far from the easier dating scenes of college campuses and first jobs.Kana mentioned that a lot of people just post photos of their cats, or, oddly, a rice cooker.But peculiar profile pictures aren't the only reason online dating is floundering in Japan.